Brief description: Prior Authorization is an issue many companies face. Surescripts is revolutionizing the way it’s done. By deciding on an approach with multiple scenes, and a clear set up - we were able to make multiple 3D videos in a series format.
The problem: We wanted to avoid making this too complicated or visually. So taking a cut-out 3D type of style was a great way to make it ‘neutral’ for a medical audience. There was also discussion about the pacing/timing - which was resolved with extensive storyboards and animatics.
Our approach: Going into this, knowing it will be a series. So scripting really fleshed out the individual problems/use cases so that we can focus on different issues, instead of just rehashing the same information over and over. Each set of scenarios was pre-approved with the client in advance to save time on production.