SureScripts wanted to make the video emotional. So it took a few discussions to nail down the tone for story-telling and aesthetic approach. The 3D style aesthetic had already been set - all that was remaining was making it specific to this video.Given the nature of healthcare, we had to be careful about what kind of information ended up in the script and the video itself.Probably the most interesting part of this whole video was realizing the dis-connected nature of healthcare. Which was a simple concept to grasp intellectually but is still a point of discussion within our office today.