Whenever clients ask us for a music-based video we immediately know the video will either need to have more text to compensate or strong visuals to help connect it.In the case of Virtiant, it was definitely working on developing deep visuals concepts. Concepts which explained in simple ways the CORE functions and could be built on.Sometimes the hardest part is simplifying - actually often... and it took us a while to come up with a flow or logic which explained what Virtiant did without being too complex/convoluted.The effort was worth it and at the end produced one of our favorite tech videos in our portfolio.