Complexity simplified.

The problem: As with many B2B video tech products, there's a broad range of applications. This means distilling it down to it’s core value proposition - the one that applies across all markets.

Our approach: Trying to relate the use cases of industries through the visual build up - both in the introduction and later in the video. Without directly needing to spell out which industry we are targeting. Keeping the video narration itself at a very high level about what/how the product works.

The main goal was to keep it looking clean, simple and easy to digest.  Since the technology is so heavy, elaborating on it is almost impossible - and to most audiences would be impractical.