The problem:As with many B2B tech products, it’s a broad range of applications. This means distilling it down to it’s core value proposition - the one that applies across all markets.Our approach:Trying to relate the use cases of industries through the visual build up - both in the introduction and later in the video. Without directly needing to spell out which industry we are targeting. Keeping the video narration itself at a very high level about what/how the product works.