Physiotherapy App Explainer
The Challenge: With the restriction of 30 to 45 seconds. The hard part was explaining the problem and showing the product in action. We focused on outcomes instead of details.
Our Approach: How can we show a unified approach between multiple experts collaborating on healing an athlete? This was our goal for this video. Balancing the product with the journey of the user - how the product will actually help drive their recovery process faster.
An important consideration was how to avoid blaming, pointing fingers, or creating any kind of resistance between the different experts. It had to feel like a collaborative software and not a forced solution.
Notice that animation was used. Where sometimes using it allows for blending of environments making it easier not harder to show off your app. And if your app is boring, or not the most interesting it can be used to emphasize the best parts. Just something to consider.