Smoothness in motion.

The problem: Slimstock specifically works on just one part of the inventory optimization process. Specifically managing the levels between manufacturer, warehouse and store shelves. The hard part was not blowing it out too far out of context.

Our approach: Simplifying the entire ‘optimization’ to a hand that appears and solves the critical problem within the supply chain. Because optimization is about being lean, we decided a clean and minimalistic aesthetic would be the right way to represent the solution.

Character motion drove this story. It felt necessary to go beyond the usual infographic style of explainer video that is often used. It led to what is a more simpler but aesthetically more inviting delivery.