The hardest part about this video was the scripting. It all seems so simple now, but at the time to understand exactly what the technology was doing took a lot of back and forth.Even though the technology was not outlined in the video - a lot of what is being said had to be true to 'deeper principles' which were not evident initially.After however the science was out of the way - we could focus on crafting the messaging around the truth, around how to say it best, and that's when the fun really started.From the extremely ambitious claims to the mixing of typography, motion graphics and stock footage - this video ended up as a beautiful production while being made of so many different parts.