B2B Tech Videofied.
The problem: Again, the classic B2B video struggle: a product that does too many things. Meaning it serves not just multiple industry but possible hard to image in the same category. This means using abstraction and some simplification to get the point across.
Our approach: By focusing on the broad strokes of what Logility does, we were able to create a video that gave an overview, without being bogged down in the details.For the aesthetic, a kind of 50’s era inspiration dawned on us. So you can see it has a more cartoony, almost madmen kind of feel.
This is a great example of 2D character animation for a SaaS product.