The problem:This is one of those products that does SO much it’s hard to know where to begin the conversation. Since this was more high-level, the advantage was not having to into individual features.Our approach:By focusing on the broad strokes of what Logility does, we were able to create a video that gave an overview, without being bogged down in the details.For the aesthetic, a kind of 50’s era inspiration dawned on us. So you can see it has a more cartoony, almost madmen kind of feel.