The problem:Too many features. Some products are so extensive that the hard part is figuring out - how to properly represent them. It’s easier when the product is simple, but when there are so many moving parts how do you figure out the most important?Our approach: Crafting a story around an actual business owner who grows their business using the ByDesign software. It’s not about ByDesign, it’s about an entrepreneur succeeding by having the right software in the background to support their growth.