The problem:In the first application, your beard turns green. This is normal - it's due to oxidation. However a lot of people get freaked out, so it was KEY that we include this in the video - to reassure people that a bit of coloring is normal.Our approach:The logo is a lumberjack. Ok. So lets put him in a cabin, in a beautiful forest - let's have him climb mountains. Let’s show him fishing. Yup, let's show all the things that a man with a beard dressed in plaid would do on a mountain.