By Rocketwheel - Video agency

Product Demo Video Production

5 mins read

Showing your SaaS product UI/UX in action is the way to sell prospects on it. There’s simply no better way. Show! Don’t tell! 

Or with screencast product demos - do both. 

  • Hook viewers by highlighting the outcomes they care about.
  • Save time explaining and re-explaining what you do over and over.
  • Look credible. Authentic. Like a company that cares about brand.

Just one well made, well thought out, screencast video can change the way you market.

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What is a product demo video?

Basically we take your product and learn it, then turn it into a highlights reel where the best features are shown and driven towards outcomes. There’s opportunity to mix in other mediums but the real meat of it is your product - the software itself - making it tangible for the viewer.

Why product demo videos?

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Videos come in many forms, lengths and styles. What’s the difference? It’s a matter of expression. SaaS product demo videos are the first choice for any product marketer who needs to get the value across in a short period of time. It’s not the same as an animation or 3D video because it’s a much more literal representation of your product.

Increasing visibility

Our process takes a total of 200+ hours per video. With a few days going just to ingest/research. Here's a high-level of how we operate, it can help to give a general overview of how the Rocketwheel team approaches any given project.

Our process takes a total of 200+ hours per video. With a few days going just to ingest/research. Here's a high-level of how we operate, it can help to give a general overview of how the Rocketwheel team approaches any given project.

Lets go there!
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What makes a great product demo video?

To get maximum impact you need to apply the principles 

  • Sequencing - try not to show the full screenshot, but go through the features as priorities and use camera tracking to get more out of them.
  • Priority - it’s a highlight reel basically of your best product features, so focus on that - don’t hide it… it’s a beauty pageant, don’t be afraid!
  • Use text - it can be a great way to draw attention to specific outcomes. It won’t always be evident just by looking at UI/UX so use text to elevate ideas.
  • Keep it short as possible - less is more, make sure you focus on the big juicy features and getting their value across.

The main thing is to not hide the value of your product. Show it off! This is your time to shine.

See more
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Our Pricing

Our process takes a total of 200+ hours per video. With a few days going just to ingest/research. Here's a high-

See Our Pricing
Basic
Medium
Extra
effort

Our process
at Rocketwheel

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Our process takes a total of 200+ hours per video. With a few days going just to ingest/research. Here's a high level of how we operate, it can help to give a general overview of how the Rocketwheel team approaches any given pro-

1. INGEST,
CONCEPT

Research, Ideation, Brainstorms, Discovery Calls.

2. ILLUSTRATION

Present scripts, Storyboards, Animatics, Voiceovers.

3. ANIMATION

Putting it together, Illustrations, Brainstorms, Animation and Sound.

4. FINISH

Other languages, Renders, Formats, Sizes.
AVERAGE TURNAROUND FOR 60-90S: ~3-4 WEEKS
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Come and
visit our site.

Our process takes a total of 200+ hours per video. With a few days going just to ingest/research. Here's a high level

Lets go there!