Explainer Video Production
For the last 20 years “explainer videos” have become an internet staple. And every year more and more marketers are producing them for B2B and B2C brands. Why? Because they are an effective way of keeping people attention. And as video demand rises it’s clear that there’s only more and more need for explainer video production.
What is an explainer video?
An explainer video has become a bit of a catch all term. On one hand it could be a video that teaches, explains or sells. Often it’s an overview video, or a high-level breakdown for a product. However many people associate the term explainer video with cartoony kind of cheap videos. This is because back in the day a lot of explainer videos started out with a “Meet Bob” type of scenario and really poor illustrations or animations to support - leaving a bad taste in many viewers mouths.
Why explainer videos?
As with all videos - it’s about knowing when to use the medium to get effectiveness out of it. Explainer videos can be amazing if used properly:
- You can visualize complex and abstract concepts in simple and illustrative ways.
- Create any scene you want, with characters, with talking animals, the only limit is your imagination.
- Tons of different aesthetic options from cartoony to classy to sophisticated to frame by frame and even 3D - just pick and choose.
- Often one of the most effective ways to get into video marketing for any brand is a video overview of their product or service
Increasing visibility
Our process takes a total of 200+ hours per video. With a few days going just to ingest/research. Here's a high-level of how we operate, it can help to give a general overview of how the Rocketwheel team approaches any given project.
Our process takes a total of 200+ hours per video. With a few days going just to ingest/research. Here's a high-level of how we operate, it can help to give a general overview of how the Rocketwheel team approaches any given project.
What makes a great explainer video?
The tricks of the trade that’s what you’re after! Of course. Of course. Only natural.
To get the most out of your video here’s a few tips
- Think about visuals first. Think about the scenes that matter - what you must show - and script AROUND including them.
- When scripting think in character. Add in quirky lines. Tone. Humor. Make it feel personal.
- Use logic in contextualizing the problem and solution - think of it like a thesis.
- Let the creatives do their job but always tell them if something is amiss.
- Bring visuals to the drawing table. From pitchdecks, from napkins - everything is welcome during the brainstorming phase.
Or course the easiest way to make a great explainer video is to hire a world class explainer video agency. Ahem. Just saying.
Our Pricing
Our process takes a total of 200+ hours per video. With a few days going just to ingest/research. Here's a high-
Our process
at Rocketwheel
Our process takes a total of 200+ hours per video. With a few days going just to ingest/research. Here's a high level of how we operate, it can help to give a general overview of how the Rocketwheel team approaches any given pro-
1. INGEST,
CONCEPT
2. ILLUSTRATION
3. ANIMATION
4. FINISH
Come and
visit our site.
Our process takes a total of 200+ hours per video. With a few days going just to ingest/research. Here's a high level