Users weren’t engaging with the features because they didn’t know about them.So: Tell them. And give them other examples where they can use it. Make it fast, easy and show them how to immediately get started. Of course, don't’ forget to reference the wicked amount of points they will earn for participating as well!Knowing that this in-app video would be watched by people on small screens. We knew it had to be easy to see and quick to play. It was with these constraints that our team created this 4 part series.