The problem: Since the problem often comes down to convenience - we wanted to show a few different environments: store, home, website. The solution was of course: getting exactly what you need in the comfort of your own home.Our approach:Consistency in color and messaging. It was important to also include a visual of Montreal - a reference to the local market. The colors were kept on brand and a bit uplifting, to give a sense of comfort, good service, and smoothness.