Brief description: Contently is an all in one platform for managing content at an enterprise scale. They connect companies with talent and help manage the process - naturally a bit of explanation on the how and why was necessary.The problem:The Contently team wanted a high-level top-down explanation. Nothing too specific but enough to get the prospect to say “yes, that’s relevant to me”. Using broad-strokes we were able to tell the story without getting stuck in the weeds.Our approach:Mixing live action with stock footage and some motion graphics, we wanted to capture a feeling of evolution/progression. The goal here was to capture the feeling of a project going smoothly: people smiling, comments, approvals, everything is smooth with Contently.