The Problem: Bloomberg is big on showing people, environments, and real-world settings. So from initial concepts our team started thinking about how to incorporate edits and shots, taking the emphasis away from the digital screen-flow sections.
The Approach: Rhythm. The editing is key in this video. The different aesthetics are used to bring out the best in each other. Screen-flows for utility. Fast-paced live-action for motion. And voila: feels real & human while conveying the USP - success!