The problem:It’s sometimes hard to even begin thinking about where to begin explaining something which covers so many different areas. Just getting it down to the core is so elusive.Our approach: There was a lot of back and forth on the scripting, storyboard and animatics. Total of 14 versions before our final to move into production. Which may seem like a lot but was both worth it and necessary for a video 3 minutes in length. There’s a lot to plan out!