Travel in style.
The problem: The main question prospects wanted answered is how will I save money - where is the pooling aspect of the service. We knew it would be key to illustrate this concept, so we began with this in mind. All of our development was centered around this.
Our approach: The value proposition is obvious. Fly by private jet at the price of an airline ticket. Contrasted with the negatives of flying coach, in our custom illustrated style, we produced a fun, colorful character video that launched the service.
It's a combination of cutouts, 2D motion, and other small little mainly after effects stylings.