The problem:Our goal was to show how the savings work. So showing each scene get taken and the price being driven down. This was the big driver for conversions: you can pay the same or less for a higher quality flight.Our approach:The value proposition is obvious. Fly by private jet at the price of an airline ticket. Contrasted with the negatives of flying coach, in our custom illustrated style, we produced a fun, colorful character video that launched the service.