Bright.com later got acquired by LinkedIN - but little did we know at the time. Actually all we knew is that they were really good at getting people to sign up on their website (using a CPL method).When we were working on this project the amount of direction and hand-holding way way above the norm. The Bright.com team were true professionals in that a lot of concepts and ideas were given to us.Our job was really that of crafting a narrative both linguistically and visually which gets those ideas across. This really made it easier to focus on story-telling instead of figuring out the corporate messaging.In the end, we even got to throw in a bit of humour into the project. Which is always a plus. And Bright.com came back for their next one, which well - who doesn't love that kind of customer loyalty.